Finding Appropriate Attire

Why All Clothing Stores Should Stock Leather Merchandise

30 November 2016 by Bojana Graus

A clothing store's main products are, of course, clothes. All clothing stores, however, should also stock and sell leather accessories. While stocking leather merchandise naturally makes sense for clothing stores that specialize in lederhosen, it also is a good idea for clothing stores that sell non-leather clothes. Here are the benefits to a clothing store that selling leather accessories provide.

Leather Accessories Make for Easy Upsells

When customers purchase clothes, they'll often also look at accessories that go with the clothes they buy. Thus, accessories are a natural item to upsell. With the right accessories, a clothing store can significantly increase its average sale. Leather accessories are especially good items to upsell for a variety of reasons.

First, leather accessories go with many different outfits, so retailers can suggest the same leather accessories to customers who purchase different clothes. Second, many people want certain leather accessories. For example, leather handbags and clutches are popular with women, while leather belts and wristwatches are popular with men.

Second, leather accessories are affordable -- but they aren't cheap. A single upsell won't just increase the price of a sale by $1 or $2, which a plastic bracelet might. The amount that the upsell increases the price by will depend on the accessory that's bought, but it will be more than less-desireable, cheaply made accessories.

Leather Accessories Diversify Product Lines

Leather accessories also help diversify a clothing store's product line and increase its total sales. Not only will customers who are buying clothes possibly add a leather purse or wallet, but customers who aren't shopping for new clothes may come in to look at the leather accessories. People need to purchase a new handbag, wallet or belt when theirs breaks, and they may buy a new one from any store that stocks leather accessories.

Leather Accessories Expand Price Range

Clothing stores can also use leather accessories to expand the price range of their products. If a store has a gap in the price range of its products, it can purchase leather accessories that fit the gap to attract customers at that price level.

Leather Accessories Help Mannequins Look Good

Leather accessories can be used to dress up mannequins. Leather accessories are classy and eye-catching, so they're perfect for drawing customers' eyes. A mannequin that has a dress on will stand out more if it's also sporting a leather handbag, and one that's wearing a suit will appear incomplete without a leather belt.

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